Your idea is hatched but is it sustainable? Will it help consumers live in harmony with the planet, slowing down climate change and the loss of wildlife, while still making your company a profit?
Sustainable products should be made from renewable, or recycled materials and be manufactured with renewable energy. They should have a long life and use less energy, enabling consumers to shift to a low carbon lifestyle.
Sustainable design can also improve other key performance indicators, like customer satisfaction, company image, loyalty, as well as saving energy and reducing greenhouse gas emissions and pollution.
To be sustainable products must be designed to fit in with the circular economy as promoted by Green Blue and the Ellen Macartney foundation.
Use brainstorming and mind mapping to explore new ways of suppling and returning products back in to the circular economy
